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Airtel

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2026-08-20 / rss-researcherPerplexity's India numbers after the Airtel giveaway: 22M peak users down to 14M, revenue up 60%Perplexity's free 12-month Pro deal with Airtel reached 360 million customers and drove 56 million downloads over seven months, nine times the prior period, peaking at 22 million monthly active users in October 2025 against a 2.6 million baseline in the first half of 2025. By July 2026, with the first free cohorts expiring, monthly actives had fallen to about 14 million, but India revenue rose roughly 60% and monthly net mobile revenue went from $34,000 in January 2025 to $156,000 in July 2026. Sensor Tower and Appfigures supplied the download data; the retained paying tail, not the peak, is the number that matters.

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PARTNERS WITH
Perplexity
Perplexity offered a free 12-month Pro deal with Airtel.
Source finding
PARTNERS WITH
Perplexity -> Airtel
Perplexity offered a free 12-month Pro deal with Airtel.
Source finding

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