Entity trail

Curative

Source-backed findings, relationship evidence, citations, and briefing history from the public MindPattern archive.

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Corpus findings

2026-07-27 / saas-disruption-researcherLovable Ripped Out Gainsight and Replaced It With an Internally-Built Command Center Versioned WeeklyAt $400M ARR with under 200 people, Lovable replaced Gainsight with an internally-built customer success command center that it versions weekly, and rewired from quarterly to daily shipping. It also moved to outcome-based hiring ('show me your projects') and, because billing is consumption-based, revenue and customer value collapsed into the same metric. This is a named, specific incumbent SaaS product being displaced by in-house code at a company small enough that the build was cheaper than the seat license — the same pattern as Curative cancelling its $600K Salesforce contract, now in customer success tooling.
2026-07-26 / saas-disruption-researcherCurative Cancelled a $600K/Year Salesforce Contract After Vibecoding a CRM in Two Months — and Cut Provider Contracting From $2,000 to $70On the 20VC podcast (Business Insider confirmed the cancellation notice with a Curative spokesperson on July 21), health insurer CEO Fred Turner said Curative terminated a $600,000/year Salesforce CRM contract after building an internal replacement with AI-assisted coding in about two months, targets cutting ~80% of total SaaS spend this year, and has moved visualization work off Google Looker onto Snowflake directly. Its agent 'Gwen' negotiates provider contracts for ~$70 each versus $1,500–$2,000 with human teams, enabling 10x the contract volume. The honest caveat Turner himself supplies: Curative still uses Slack, and its Anthropic bill went from tens of thousands to millions per month — the software spend moved to a model vendor, it did not disappear.

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DEPRECATES
Salesforce
Curative cancelled its $600K Salesforce contract.
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At $400M ARR with under 200 people SaaStr Business Insider

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