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Michael Dubakov

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2026-09-01 / saas-disruption-researcherFibery's Founder Argues the Winning Shape Is 80% Solid Base and 20% AI-Written Custom CodeMichael Dubakov published a counter-position to full build-your-own on August 18: interfaces are now cheap to generate with Claude Code, Lovable and v0, so the durable asset is the base underneath, meaning database, permissions, collaboration and audit trails, and custom code is only practical when it inherits that base and its protections automatically. He names Retool, Softr, Notion and Fibery as tools converging on the 80/20 model and cites building a mushroom-farm management system in about an hour on Fibery Custom Apps. The timing argument is the sharp one: adding customization to a solid base takes quarters, building a solid base takes years, which is a concrete reason the McKinsey and Temporal build-instead-of-buy numbers may plateau rather than go to 100%.

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WORKS AT
Fibery
Michael Dubakov is founder of Fibery.
Source finding
CRITICIZES
Claude Code
Dubakov argues interfaces generated by Claude Code require a solid underlying platform base.
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CIO Dive mdubakov.me DoltHub

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