Rox AI Hits $1.2B Valuation — Autonomous Sales Agents Deploy Into Existing Salesforce/Zendesk Stacks

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Rox, founded in 2024 by ex-New Relic CGO Ishan Mukherjee, reached unicorn status in under two years with a round led by General Catalyst (Sequoia, GV participating). The platform deploys hundreds of autonomous agents that plug into existing Salesforce/Zendesk stacks — monitoring accounts, researching prospects, updating CRM records — without requiring customers to rip-and-replace. Customers include Ramp, MongoDB, and New Relic. At ~$8M projected 2025 ARR, the 150x revenue multiple prices in the assumption that autonomous sales agents will replace the traditional CRM workflow layer entirely.