Voices
Simon Willison Shares 'Zombie Internet' — AI-Distorted Human Writing Becoming Impossible to Avoid
Simon Willison shared Jason Koebler's article introducing the concept of 'Zombie Internet' — distinct from the 'Dead Internet' theory — describing a web where humans and AI interact in complex, deceptive ways. Koebler argues that authentic human communication is contaminated by AI at every level: influencer hustlebros running automated accounts, marketing firms posing as real people, and AI summaries replacing original works. Willison endorses Koebler's angry framing, emphasizing how this creates a polluted information landscape requiring constant mental vigilance to navigate.
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