Google Launches Gemini Spark Agent and $100/Month AI Ultra Plan — Cuts Premium Tier from $250 to $200

Google Blog·high signal

Google introduced Gemini Spark, a 24/7 cloud-based AI agent that manages tasks across Gmail, Docs, and third-party apps like Adobe and Spotify on users' behalf. Spark is bundled with a new $100/month AI Ultra plan (down from $250) that includes 5x usage limits over the $20 Pro tier, 20TB storage, and YouTube Premium. The previous $250 top tier drops to $200 — aggressive pricing that directly undercuts OpenAI's Pro subscription.