Google Universal Cart: AI Agents That Shop Across Retailers and Devices on Your Behalf

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Google launched Universal Cart at I/O, an AI-powered shopping system that tracks items across multiple retailers, devices, and browsing sessions, letting Gemini agents complete purchases on users' behalf. The feature represents one of the most aggressive deployments of agentic AI in consumer commerce, where AI agents handle the entire shopping journey. Some competitors have backed off AI-driven commerce, making Google's doubling-down notable.