OpenAI Rolls Out Self-Serve ChatGPT Ads Manager With CPC/CPM Bidding and No Minimum Spend

OpenAI·medium signal

OpenAI has launched a self-serve Ads Manager platform allowing advertisers to create, manage, and optimize campaigns directly inside ChatGPT, targeting $2.5B in ad revenue this year and $100B by 2030. The platform supports CPC and CPM bidding with no minimum spend, and is expanding from the U.S. to the UK, Mexico, Brazil, Japan, and South Korea. Financial services brands are now included in the pilot — a signal that OpenAI is moving fast to monetize ChatGPT's 400M+ weekly users through conversational ad placements.