ChartMogul AI Churn Wave Report: AI-Native NRR at 48% vs B2B SaaS 82% — But Premium Tier Matches Traditional SaaS

ChartMogul·medium signal

ChartMogul analyzed 3,500 companies and found AI-native products have median NRR of just 48% and GRR of 40%, dramatically worse than B2B SaaS (82% NRR). But the data bifurcates sharply by price: products above $250/month achieve 70% GRR and 85% NRR (matching B2B SaaS), while sub-$50/month products crater to 23% GRR due to the 'AI tourist' effect. The positive signal: AI retention improved from 27% GRR in January to 40% in September as casual users churned out and serious adopters remained.