Vercel Runs on AI Agents: 96% of Marketing, 93% of Support, SDR Team Reabsorbed

SaaStr·high signal

In a SaaStr deep dive (~June 5, 2026), Vercel CPO Tom Occhino said roughly 96% of the company's marketing content now starts with AI agents and a support agent resolves 93% of inquiries with no human intervention. A lead-qualifying agent replaced a large SDR team, with those staff redeployed to higher-impact work. Vercel built hundreds of internal agents on its own stack before productizing them — a concrete data point on AI compressing go-to-market headcount.