Markets
CROSS-CATEGORY: 'Agent-Operability' Replaces Feature Comparison as the B2B Buying Criterion Across CRM, Marketing, Sales-Engagement, and Dev Tools
The same disruption signal is hitting four unrelated categories at once: buyers now compare tools on how well AI agents can operate them, not on feature lists. SaaStr argues Salesforce is winning over Marketo, Outreach, Salesloft, Atlassian and Monday not because of better features but because of an agent-friendly API (webhooks, rate limits, MCP support). Legacy vendors are losing one workflow migration at a time, before churn even shows up on the report.
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