CROSS-CATEGORY: The 'AI Control Plane' Land Grab — Snowflake, Salesforce and Microsoft Race to Own Where Agents Run
SiliconANGLE·high signal
Snowflake, Salesforce and Microsoft are each racing to be the single control plane where enterprise agents run and hold state — Snowflake renamed Snowflake Intelligence to 'CoWork' and positions itself as the control pane for AI, Salesforce centers Agentforce + Data 360, and Microsoft pushes Agent 365 as the governance/runtime layer. The lock-in is shifting from data and UI to the agent runtime and identity/governance layer, per SiliconANGLE's June 7 analysis of the Snowflake/Databricks/model-maker battle for the agentic client and back end.