Apple Calls Its Pricing 'Unsustainable' as AI Costs Push Up Hardware Prices

The Verge·medium signal

Tim Cook said recent price increases were 'unavoidable' and described Apple's current pricing as 'unsustainable,' as the 16-inch MacBook Pro rose $300 and the 11-inch iPad Air climbed from its prior tier. The Verge frames the hikes as consumers being asked to subsidize Big Tech's AI infrastructure spending. It's an early, concrete signal that the industry-wide AI capex boom is now flowing through to retail device prices.