CROSS-CATEGORY: The AI-Native CRM Wave All Shares One Architectural Premise — Agents Enter the Data, Not Humans

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Lightfield, Attio, Reevo, Monaco, and Aurasell were all built on the assumption that AI agents — not reps typing notes after a call — populate the system of record, a clean break from Salesforce/HubSpot's human-data-entry era. The common pattern: connect inbox/calendar/call recorder, and the pipeline assembles itself; the moat shifts from the database schema to 'complete customer memory' and natural-language automations. When five independently funded teams converge on the same architecture in one category within months, it's a leading indicator the same agent-does-the-work pattern will hit support, analytics, and recruiting next.