Google Will Now Label Ads Made or Edited With AI Across Search, Discover, and YouTube

The Verge·medium signal

Google added a section to 'My Ad Center' disclosing whether an ad on Search, Discover, or YouTube was created or edited using AI. It is disclosure at the viewer level rather than a restriction on advertisers, and it arrives without any stated threshold for what counts as 'edited with AI' — a definitional gap that will matter as generative tooling becomes default in every ad workflow. First-mover disclosure from the largest ad platform tends to become the de facto industry standard.