The Pricing Firm B2B + AI Companies Call When Per-Seat Breaks: SaaStr Spotlights Willingness to Pay

SaaStr·medium signal

SaaStr's AI App of the Week is Ulrik Lehrskov-Schmidt's Willingness to Pay consultancy (clients include Microsoft, SAP, Samsung, Intel, Bosch). The thesis is sharp: if one person plus a few agents does the work of five, per-seat pricing charges customers for the headcount you just helped them eliminate — you're pricing against your own value. WTP just became the exclusive consulting partner of PricingSaaS and absorbed its 500+ person pricing community, consolidating the go-to shop for the credits-vs-usage-vs-outcome decision.