China's New AI-Agent and 'Anthropomorphic AI' Rules Take Effect July 15

Rimon Law·medium signal

China's CAC, NDRC, and MIIT jointly issued Implementation Opinions on intelligent agents (effective July 15) requiring mandatory filing, compliance testing, and product-recall provisions for AI agents in sensitive sectors — healthcare, transportation, media, public safety. A parallel Interim Measures for Anthropomorphic AI Interaction Services (also July 15) bans providers from offering minors 'virtual intimate relationships' (AI partners/family) and mandates parental controls, risk alerts, content labeling, and spending limits. It's one of the world's most concrete regulatory lines yet around AI companions and agent deployment.