OpenAI's Ad Business Reportedly on Pace to Miss Its Own Forecast by ~90%

Adweek / Hacker News·medium signal

An Adweek report (64 points, 63 comments on HN) cites an analyst saying OpenAI's nascent advertising business is tracking to miss its internal forecast by roughly 90%. It's an early signal that monetizing ChatGPT via ads is proving far harder than projected, with implications for the company's revenue-diversification and IPO narrative. Relevant context for anyone weighing OpenAI's platform-economics claims.