Markets
ChartMogul Retention Bifurcation Data: AI Products Under $50/mo Show 23% Gross Revenue Retention vs 82% NRR for Premium AI Tools
ChartMogul's SaaS Retention Report analyzed 3,500 companies and found AI-native products priced below $50/month have only 23% GRR and 32% NRR — catastrophic by any SaaS standard — while products priced above $250/month match traditional B2B SaaS benchmarks at 70% GRR and 85% NRR. The report characterizes 2025–2026 as an 'AI tourist purge' as experimental adopters churn out of cheap AI products. The data quantifies why AI-native SaaS at the low end is structurally different from traditional SaaS and explains NRR compression across the category.
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