Dispatch
Instagram renamed its AI label to 'AI-generated profile' and will cut reach for accounts that skip it
Instagram announced on August 31 that the 'AI creator' label becomes 'AI-generated profile,' signalling that the person shown was generated or substantially created with AI, and that creators who fail to apply it will see reduced distribution. Applying the label carries no penalty on its own. The scope is narrow and worth noting: it covers profiles depicting an AI-generated person, not AI used for photo editing, caption polishing or graphics, and Instagram did not disclose how it detects undisclosed AI profiles or how many exist.
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