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Amazon Starts Selling ChatGPT Ads Through Its DSP as OpenAI's Ad Business Hits a $1B Run Rate
On September 10 Amazon Ads announced a U.S. pilot that sells ChatGPT ad inventory through Amazon DSP as a managed service. The ads are sponsored text and image units under ChatGPT answers, plus product-feed ads that generate creative automatically from catalogs. OpenAI's ad system still makes all delivery decisions, and Delta Vacations is among the first testers. CNBC and Marketing Dive both report that ChatGPT ads recently reached a $1 billion annualized revenue run rate, shown on the free and low-cost tiers.
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