Markets
CROSS-CATEGORY: Finance Data, Ad Inventory and Music Catalogs Were All Licensed Into AI Platforms on September 10
In a single day, PitchBook, Daloopa and LSEG licensed datasets that OpenAI now hosts inside ChatGPT for Financial Services, Amazon Ads began selling CPC and CPM placements inside ChatGPT through its DSP, and Universal Music signed ElevenLabs' first major-label deal for an opt-in fan remix platform. In each case the owner of scarce data or inventory chose to become a supplier to the AI platform rather than build a competing interface. For builders, a licensed-data deal with the AI layer is now a normal outcome for incumbents, and fewer of them will hold their data back to protect their own front end.
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