Snap Details a $2,195 Untethered Specs With a Built-In AI Assistant and Enterprise Partners
Bloomberg·medium signal
Snap shared pricing and details for its fully untethered AR Specs at $2,195, with an integrated AI assistant, navigation, a Verizon partnership, and enterprise tie-ups with Salesforce and NVIDIA. Alongside it Snap is launching 'Specs Intelligence,' an assistant that connects other digital accounts to handle work tasks and travel tracking, extending to iOS and Mac. The enterprise framing is the shift: consumer AR glasses at that price sell to companies, not shoppers.