OpenAI Launches Sponsored Agents Inside ChatGPT, With HubSpot as First CRM Partner and Shopify as First Ecommerce Partner
OpenAI announced on 2026-09-16 that a ChatGPT ad can now open into a clearly labeled conversation with a business-sponsored agent, where the user states what they want, asks follow-ups, and clicks through to the advertiser's site. Alongside it, a ChatGPT Ads Manager plugin lets advertisers create, update and analyze campaigns from natural-language prompts or from a website URL, HubSpot customers can create and monitor ads starting the same day, and US Shopify merchants get a ChatGPT Ads app in the Shopify App Store. Sponsored Agents are in test with select US advertisers only. This is the first time an ad unit is itself an agent, which reframes 'ad creative' as 'a prompt and a tool scope' and puts the conversation, not the landing page, on the media buy.
Source
↳ Follow the thread