Klaviyo Ships Composer and Expands Customer Agent: Autonomous B2C CRM Builds Launch-Ready Omnichannel Campaigns from Single Prompts

Klaviyo·medium signal

Klaviyo launched Composer, an agentic AI experience that builds launch-ready omnichannel marketing campaigns from a single natural-language prompt, grounded on 14+ years of marketing intelligence and billions of consumer interactions from 193K customers. New Customer Agent retail skills include order tracking, returns/exchanges, subscription editing, and loyalty lookup with Agent Guidance for brand-controlled voice, tone, and escalation rules. Over 75 platform features shipped alongside, signaling the autonomous CRM category is real and shipping.