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Zendesk vs Intercom Per-Resolution Pricing War: $1.50-$2.00/AR vs $0.99/Resolution Establishes Support Category Price Floor
The customer support AI pricing war has established clear market rates: Zendesk charges $1.50/automated resolution (committed volume) or $2.00 (pay-as-you-go) on top of $115/agent/month Enterprise plans, while Intercom Fin charges $0.99/resolution flat. At low volume (<500/month), Intercom is cheaper; at high volume (1,000+/month), Zendesk's flat fee wins. Combined with HubSpot's new $0.50/resolved conversation, the support category now has three competing per-outcome pricing models from the three largest players — creating price transparency that will compress margins across the entire support SaaS category.
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