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Guillermo Rauch: Vercel Signups Growing 52% MoM — ChatGPT Is Now Fastest Customer Acquisition Channel
Vercel CEO Guillermo Rauch posted on April 1 that signups are accelerating dramatically: 52% month-over-month, up from 23%, up from 17%. He also revealed that ChatGPT has become Vercel's fastest-growing customer acquisition channel, with v0 now at 3 million users. This is a concrete data point on how AI agents and LLMs are reshaping developer tool distribution — users are building in ChatGPT/v0 and deploying on Vercel without ever visiting vercel.com directly, creating a new kind of AI-mediated platform growth.
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