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ChartMogul AI Churn Wave Report: AI-Native SaaS Shows 40% GRR vs 82% B2B Median — But Premium-Priced AI Products Match Traditional SaaS Retention
ChartMogul's SaaS Retention Report analyzing 3,500+ companies reveals a stark pricing-tier split in AI-native retention: products priced >$250/month achieve 70% GRR and 85% NRR (matching B2B SaaS), while sub-$50/month products show only 23% GRR and 32% NRR. Overall AI-native GRR improved from 27% (Jan 2025) to 40% (Sep 2025) as 'AI tourist' signups declined. The data suggests the AI churn problem is a pricing problem — premium AI products retain like traditional SaaS, but cheap AI tools churn at catastrophic rates.
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