Bezos's Project Prometheus Nears $10B Raise at $38B Valuation — BlackRock and JPMorgan Back Physical AI Lab

Bloomberg·high signal

Bloomberg and FT reported April 21 that Jeff Bezos's secretive AI lab Project Prometheus is closing a $10B round led by BlackRock and JPMorgan, valuing the company at $38B. Founded in November 2025 with $6.2B initial funding, Prometheus builds 'physical AI' — models that learn through real-world interaction and understand physics. Bezos reportedly also seeks up to $100B for a holding company to acquire industrial businesses whose operational data would feed Prometheus's models, signaling a vertical-AI-meets-industrial-PE strategy with no SaaS precedent.