Cognizant CEO in Fortune: IT Services Must Shift to Outcome Underwriting — Eyes $6T+ Addressable Market

Fortune·medium signal

Cognizant CEO Ravi Kumar S argued in Fortune that IT services firms must pivot from selling project hours to underwriting measurable business outcomes, estimating this unlocks a $6T+ market (combining $1.87T IT services + ~$4.5T enterprise operational spending). The thesis: cloud platforms, real-time data, and agentic orchestration now make it possible to instrument processes end-to-end and guarantee results. For builders: if the largest consulting firms reposition as AI-powered outcome providers, they compete directly with the SaaS tools they once implemented.