Buyers now disqualify seat-only vendors before the demo.

A 1H-2026 survey finds 43% of buyers prefer consumption-based pricing and 27% prefer outcome-based, with seat-only vendors increasingly cut before reaching a demo (Monetizely). A cited Pilot study shows seat-based pricing fell from 21% to 15% of SaaS companies in twelve months while hybrid surged 27%→41%. The buy-side is now forcing the repricing, not just vendors. If you're pricing a product this year, seat-only is a filter that eliminates you before anyone sees the value.