Google flipped the default: every search now answered by Gemini 3.5 Flash.

As of July 10, Google's default search returns an AI-written answer with inline citations, and the ten blue links (the norm since ~1998) now appear below the fold or not at all (Tech Times). Google reports publisher clicks down 58%. If your product or content depends on organic search traffic, this is a structural shift you have to plan around, not a temporary experiment. The open web's traffic model just changed by default, and 58% is not a rounding error.