Tim Cook says heavy Siri users will pay, on his last earnings call as CEO.

On Apple's fiscal Q3 call, Cook said the LLM-powered Siri rebuild will have paid tiers: "there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+, where people can buy up the stack." Apple reported $111.2B revenue and a record $30.98B in Services. Metering assistant compute through an existing storage subscription is Apple conceding that inference cost doesn't amortize into hardware margin the way features historically did.