Google gave publishers a Preferred Sources button and says it doubles click-through.

Publishers can embed a button on their own sites marking them as a preferred source across Search, Discover, and Google News, including inside AI Mode and AI Overviews. Google says people are twice as likely to click through to a preferred source when one is available, and that over 345,000 unique sources had been selected this way as of May 2026. TechCrunch It's a response to AI answers eating clicks, and it puts the burden of recovery on the publisher's own existing audience. Which is to say it helps publishers who already have traffic.