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Policy2026-08-23 · source-backed
A widely shared August 20 EUobserver interview with Vanderbilt's Daniel Gervais collects the current EU position: content generated entirely by AI is unprotected because EU copyright rests on a human-centric foundation, and a Munich Local Court ruling found neither prompting nor selecting among several outputs clears the bar. Gervais frames the asymmetry bluntly, saying putting your name on a ChatGPT- or Claude-written article gives you liability for the content without giving you copyright in it. If you ship AI-assisted logos, marketing assets or written content into the EU, the output may be unprotectable while you stay on the hook for it. That's a worse deal than most people shipping AI-generated brand assets think they're taking.
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