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2026-04-14

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  1. 2026-04-14 / MARKETSAI-Native SaaS Retention Crisis: 40% Gross Revenue Retention and 48% NRR vs B2B SaaS Median of 82%AI-native SaaS companies show dramatically worse retention than traditional B2B SaaS — 40% gross revenue retention and 48% net revenue retention versus the B2B median of 82% NRR. The silver lining: median GRR improved from 27% in January 2025 to 40% by September 2025, suggesting 'AI tourists' are churning out and leaving a more committed customer base. This retention gap is the core vulnerability for AI-native startups trying to compete with incumbents who have sticky enterprise contracts.
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