Google will label ads made or edited with AI, with no stated threshold for "edited."

The Verge reports a new My Ad Center section disclosing whether an ad on Search, Discover, or YouTube used AI in creation or editing. It's viewer-level disclosure, not an advertiser restriction, and the definitional gap will matter enormously as generative tooling becomes the default in every ad workflow. Is a generative fill on a background "edited with AI"? Nobody's said. First-mover disclosure from the largest ad platform tends to become the de facto standard, gaps included.